La Castellana Caves srl presented on Wednesday 23 January, during the public conference organised in the Hall of Ceremonies of the Municipality of Castellana Grotte on the occasion of the celebrations for the 81st anniversary of the discovery of the karst site, the new logo and new payoff “In Puglia all year round” will give a new look to the institutional and tourist communication of the company that manages the Castellana caves (Ba).
In Puglia all year round: this positioning has given rise to the new logo and image of Grotte di Castellana. At the end of 2018, the year of celebrations for its 80th anniversary, during which the company was represented by a specially created celebratory logo, today it is time to present itself with a new logo, to evolve, to grow. And there can be no growth without understanding the past and keeping one's roots firmly in mind. Hence the decision to create the new logo, paying homage to the colors and shapes of the company's first logo (in use until 2013).
Starting from 2019, the Grotte di Castellana company will present itself with a clear, linear and easily identifiable logo on all the media in which it is constantly present, reintroducing the institutional and at the same time modern shade of blue, and inscribing a stalactite and a stalagmite in a circle (here identified with soft and welcoming shapes like the experience of visitors inside the caves themselves).
Completing the payoff is "In Puglia all year round" in orange, a warm and welcoming tone that only our territory and our region can offer its guests.
The logo and new payoff are the starting point for other activities already in the pipeline. Both will gradually become part of Grotte di Castellana srl's image and will be used starting from the upcoming trade fairs. Bit Milan (10-12 February 2019) and of the Btm Lecce (February 28 – March 2, 2019).
