THE CASTELLANA CAVES ON DISPLAY IN PARIS
Two successful promotional moments at IFTM and BuyPuglia Tour 2017 and a meeting with Eleonora Abbagnato
Castellana Grotte, October 1, 2017 – The Grotte di Castellana company has been tirelessly promoting its tourism, having traveled to Paris on September 27th to participate in the IFTM Top Resa Tourism Fair and the BuyPuglia Tour 2017. These two important milestones for tourism industry professionals from around the world were promptly embraced by the board of directors of Grotte Srl, chaired by President Marica Pace, along with Vice President Vincenzo Montaruli and Director Anna Maria Dalena, in line with the strategy of ongoing national and international promotion launched in recent years, with the aim of raising awareness of Puglia's underground wonders worldwide. A valuable opportunity for visibility was therefore offered by the International French Travel Market, which took place in the morning and where the Grotte di Castellana took center stage with a reserved space within the Puglia Region exhibition area. The event was attended by tourism industry professionals and technicians interested in marketing the Apulian destination. In the afternoon, BuyPuglia, organized by the Pugliapromozione Regional Tourism Agency, took place. This technical section, dedicated to B2B meetings, is aimed at supporting tourism operators in networking between foreign trade operators and Apulian tourism operators. This activity allows them to connect with buyers and the press selected by agencies and/or public relations experts in the target markets and develop new distribution channels for various tourism products. "We are very satisfied with the work done in Paris," concluded President Pace, "it was an exceptional showcase for showcasing the beauty of the unique heritage of the Castellana Caves. We met with over thirty industry professionals and buyers seeking new opportunities, to whom we then provided all our informational materials on traditional guided tours, Speleonight, school workshops, the Sirio Astronomical Observatory, and our signature event, the captivating Hell in the Cave show. We also continued to launch the wedding segment, meeting with great success and interest, so much so that we have already contacted several foreign operators." These two intense promotional events have already led to the launch of interesting collaborative relationships for the development of tourism in Puglia, and in particular for the Castellana Caves, the region's leading tourist attraction. As a culmination of a fruitful effort, the board of directors of Grotte srl took advantage of the fortuitous meeting with the star of the Opéra National de Paris, Eleonora Abbagnato, to initiate a possible future artistic collaboration for events in the Castellana underground site.
Press Office Grotte di Castellana Srl
Serena Greco cell. +39 348 7649373
Rossana Paolillo, cell. +39 328 1787297
Social Media Marketing Consultant
Marica Buquicchio cell. +39 334 7649177
www.grottedicastellana.it
