Four guests, one project, one million followers: promotion is social.
Castellana Grotte, May 20, 2014 – Expected tomorrow, May 21st at 10.00 am, for a guided tour of the Castellana Caves, the four Russian and Turkish Orthodox Instagrammers, who, on the occasion of the Orthodox week dedicated to Saint Nicholas, will promote the Apulian territory according to the project #TELLMEABOUTPUGLIA.
All organized by Instagrammers Puglia, the famous association headed by Instagramers Italy, in turn an offshoot of the international group Instagramers, born in Spain in 2011.
The aim of the association is to create activities related to mobile photography through the use of the well-known social network Instagram, with the aim of promoting the territory, the main events, the traditions, the historical-artistic and food and wine assets of Puglia through the sharing of smartphone photos on Instagram and on the main social networks (Twitter, Facebook, Foursquare, Pinterest, Tumblr, Google+) and the organisation of meetings and photographic walks (instameet e instawalk).
"Social networks – comments the president of the Castellana Caves Srl, Domi Ciliberti – have long since acquired a fundamental role in communication. This is why we have strengthened all our channels and are working to expand them with new and stimulating projects that are in step with the current mood and capable of attracting visibility to our wonderful underground site, including through fresh and creative perspectives. Instagrammers Italia teacher Ciliberti It's a community of over eighty thousand followers with forty thousand visits per month, and thanks to our four guests tomorrow, we'll bring the Castellana Caves to the mobile devices of nearly a million people. This is a huge number with huge potential for promotion and visibility.".
Press Office Grotte di Castellana Srl
Serena Greco
Cell. 0039 348 7649373
www.grottedicstellana.it
