Increased low-season visits and a new record number of tourists for Easter. The challenge was met despite the unfavorable weather.
Castellana Grotte, 9 April 2015 – An exciting start to spring for the Castellana Caves, which have seen a significant increase in visitors in March, surpassing the record set last year over Easter and Easter Monday.
"We've seen a significant increase in visitors during what is considered the 'low season'," commented Domi Ciliberti, president of Grotte di Castellana Srl, "thanks to the 'Spring Festival' project (€8,00 admission every Sunday in March), which we will certainly repeat next year given its success. The initiative in honor of International Women's Day also received great visibility and appreciation, which, along with the first campaign, attracted over three thousand more visitors than last year, ensuring revenue that fully repaid the investment in communication. We are also pleased with the results achieved over Easter and Easter Monday, which saw a one hundred increase compared to last year. More than 4.800 people visited us in just two days, despite the weather penalizing us, especially on the second day. All this also translates into higher occupancy than in the past."
Systematic, the key word identified by the Board of Directors of the Grotte Society, namely planning events capable of generating a constant flow throughout the entire year.
"Since our inception," Ciliberti emphasized, "we've set ourselves several goals. Among these, deseasonalization stood out as a major challenge, requiring considerable effort and foresight. These results, combined with the excellent response we've received for our Christmas events, confirm that we're headed in the right direction. We want to convey the concept of a 'cave experience' as widely as possible, so that the marvelous Castellana underground site is finally seen as a haven of great emotions, to be experienced in diverse and unique ways, 365 days a year."
Press Office Grotte di Castellana Srl
Serena Greco cell. +39 348 7649373
Social Media Marketing Consultant
Marica Buquicchio cell. +39 334 7649177
www.grottedicastellana.it
