The karst site, a jewel of Puglia, on display for those who have reached BuyPuglia-BTM.
The tour operators who visited the Castellana Caves using the Speleonight formula came from the United States, Great Britain, Canada, and Brazil.
They are among the buyers who arrived in Puglia for the seventh edition of BuyPuglia routes & experience, and the ninth edition of BTM, Business Tourism Management, the B2B tourism promotion event held until March 3 at the Fiera del Levante in Bari. Three days of meetings, think tanks, workshops, training, and cultural events will connect key industry players, businesses, and end users.
One of the most important stops for them was the Municipality of Castellana Grotte, the karst site in particular that has brought at least 20 million visitors to the town southeast of Bari since its discovery.
< Francesco Manghisi, president of the Castellana Caves Society, "are essential to the tourism of the karst site. They are the ones who bring the wonder of our caves to every corner of the world. Their reaction is always one of amazement because they don't expect such beauty and are always struck by the colors of the concretions that surround and tower over them, from the Grave to the White Cave. The Castellana Caves are a spectacle all year round, and this, as we know, is a given."
The ninth edition of BuyPuglia-BTM also focuses on promoting sustainable tourism, catalyzing the themes of the Green & Blue Economy to enhance the wonders of the world and destinations, leveraging their authenticity and giving value to the communities that live there. Castellana, with its caves, is a natural fit for this type of tourism: < Domi Ciliberti, mayor of Castellana Grotte – This is a further opportunity to promote the proposal
"We are delighted to announce the launch of the Castellana Caves tourist attraction, already presented in FamTrip 2023. We invite you to further explore our city, which offers tourists more than just an experience and conveys a diverse range of emotions thanks to its artistic, historical, food and wine, and cultural values and excellence. We have a comprehensive tourism vision that aims to encompass the karst site—obviously marvelous and attractive in itself—and the city center."
< Fabio Caputo, City Councilor for Events – is to increasingly aggregate the proposals, creating a unique experience capable of attracting visitors and making them feel at home, all year round.
